お店のコメント(スペック情報を含む場合もあり)
内容説明 We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. ?Sticky Marketing? takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks ’not what your marketing can do for you, but what your marketing can do for your customer’. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming ’sticky’ or attractive. Grant Leboff argues that it is not ’return on investment’ that matters but ’return on engagement’, not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today’s cluttered marketplace. ?Sticky Marketing? proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.
商品ジャンル
商品名
最終調査日時
2015/09/27 (Sun) 10:49:24
価格の変動(直近3回 : ¥0は未調査回)
取得日時
販売価格
ポイント
実質価格
在庫状態
2015/09/27 (Sun) 10:49:24
¥2,737
0 %
¥2,737
2013/10/03 (Thu) 03:26:04
¥2,930
0 %
¥2,930
2012/07/29 (Sun) 13:26:13
¥2,270
0 %
¥2,270
サイト内キーワード検索
商品名の検索は通常の商品検索ボックスで。
コメントやスペックなどから検索したい場合はこちらから。
コメントやスペックなどから検索したい場合はこちらから。
広告